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We have an opportunity to join the Alliance as the Marketing Program Manager in the Communications and Marketing Department. There is one position that can be filled in any Alliance office or remotely for those residing in California.
WHAT YOU'LL BE RESPONSIBLE FOR
The Alliance’s Communications and Marketing Department is a key supporter of our five-year Strategic Plan. The Marketing Product Manager is an exciting new role within the department, established to assist in the creation and execution of the marketing strategy for our new Dual Eligible Special Needs Plan (D-SNP). D-SNPs provide both Medicare and Medi-Cal health plans to eligible members. As part of CalAIM, the Alliance is required to stand up a compliant D-SNP product by 1/1/2026 for all service areas. This position will play a key role in establishing the foundational marketing elements of the plan, including brand-building and marketing roll-out strategies. In addition, this position will provide ongoing, measurable marketing plans to support the program's growth. This position reports to the Communications and Marketing Director. This position will also collaborate and work closely with other members of the Communications and Marketing Department on an integrated and aligned communications strategy and will assist with other communications content as needed.
Reporting to the Communications and Marketing Director this position:
ABOUT THE COMMUNICATIONS AND MARKETING TEAM
We are brand champions, working collaboratively to create relevant, effective and clear marketing communications to support operational goals and promote understanding of our services for the populations we serve.
The Communications and Marketing Department provides expertise and enterprise-wide support for all internal and external communications, talking points and messaging, media outreach, design and branding, copywriting, project communications support, outreach materials, company-wide presentations, and photos and videos.
THE IDEAL CANDIDATE
WHAT YOU'LL NEED TO BE SUCCESSFUL
To read the full position description, and list of requirements click here.
OTHER DETAILS
The full compensation range for this position is listed by location below.
The actual compensation for this role will be determined by our compensation philosophy, analysis of the selected candidate's qualifications (direct or transferrable experience related to the position, education or training), as well as other factors (internal equity, market factors, and geographic location).
Full Time
$107k-140k (estimate)
04/20/2024
06/19/2024
ccah-alliance.org
Scotts Valley, CA
200 - 500
The job skills required for Marketing Program Manager include Product Marketing, Presentation, Email Marketing, Marketing Plans, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Program Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Program Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Program Manager positions, which can be used as a reference in future career path planning. As a Marketing Program Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Program Manager. You can explore the career advancement for a Marketing Program Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Program Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Program Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Program Manager job description and responsibilities
They oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and deployment of communications and media campaigns.
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They establish campaign and program objectives, ensure messaging aligns with brand guidelines, and determine metrics to evaluate campaign performance.
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Ensuring customers and management are satisfied with the proposed marketing campaigns.
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Marketing project managers supervise both the people working on marketing projects and the projects themselves.
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Marketing project managers might oversee the launch of a product from start to finish, or manage a product kickoff event.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Program Manager jobs
Stay on top of the latest marketing trends.
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There are six essential skills an aspiring marketing manager should work to develop.
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Ask big picture questions and learn to think about strategy.
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Consider hiring an Affiliate Manager.
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Join professional marketing associations.
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